DC Entertainment, a Warner Bros Entertainment company and home to iconic brands DC Comics, Vertigo and MAD, has a new identity. A new logo for DC Comics was also introduced, closely aligning with DC Entertainment’s new mark. DC Entertainment worked with world’s leading brand consulting and design firms Landor Associates, to develop an identity that creates a visual connection among the company, its three brands DC Comics, Vertigo and MAD and its vast array of properties as well as celebrates the power of the company’s stories and characters: the design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.
Milton Glaser, in the mid-1970s was first approached to create a new identity for DC. His design, a shield of four stars inlaid with the company’s initials – known as the ‘DC Bullet’ – was in use from 1977 until 2005 when it was reworked (above, right) by Brainchild Studios.